How to pronounce: Luh-rock
Claim to fame: Lorac — or Carol, spelled backwards (named after brand founder Carol Shaw) — is a line full of professional-grade products that aren't too fussy or tough to use. The Pro Contour Palette with Contour Brush ($45) will chisel your cheekbones without making you look like a streak-a-saurus rex.
Image Source: Unsplash / Jake Peterson