The Best New Makeup Products Launching in May 2021
Many of us haven't been wearing a whole lot of makeup over the past year. While lockdown provided us with the opportunity to get our skin-care regimes sorted and indulge in sensory beauty experiences as a way to manage stress and anxiety, it didn't offer a lot of opportunity — or reason, really — to meticulously apply foundation or break out the bold eye shadow and bright lipstick (although, if you did manage to wear a full-face of makeup during lockdown, we seriously applaud you). My WFH makeup look consisted of three products: concealer, mascara, and tinted lip balm, and that was on a good day. Some mornings, I barely had the will power to wash my face.
As the UK starts to open back up, however, and we can finally hang out at pubs and restaurants with our friends (even if it is outside for most of the month), many of us are excitedly taking our makeup out of hibernation. Not only that, but beauty brands are gifting us with loads of new launches, so much so that it's hard to keep track — but not to worry, that's where we come in. Every month, we round up the most exciting makeup launches coming to the UK, from classic brands to indie newcomers and all the liners, lipsticks, and mascaras in between.
When it comes to what's arriving in the UK in May, it's a good month to invest in bronzer, with new offerings from Trinny London, Guerlain, Huda Beauty, Dior, and Victoria Beckham Beauty (which the POPSUGAR editors are officially obsessed with). Brands like Fresh and Anastasia Beverly Hills are also helping us get in the mood for summer, with the former launching tropical-flavoured lip balms and the latter delivering a face palette that will help you look like you just got back from holiday to somewhere sunny and warm.
Keep reading to discover all of the makeup newness arriving in the UK this month.