Popsugar Beauty Skin Care Best Beauty Products of 2020, According to Editors The Results Are In: These Were the Best Beauty Products of 2020 18 December 2020 by Jessica Harrington Image Source: Getty / Delmaine Donson As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. You know that popular ice breaker question that asks what you would bring with you to a deserted island? We often think about that when it comes to the beauty products we've tried, and in 2020, we landed on the following 89 items. It may sound like a lot, but trust us when we say it's only a fraction of the new makeup, hair, body, skin-care products we tested this year. 2020 was a year unlike any other but that didn't stop the beauty industry from rolling out new launches, innovations, and formulations at the same bustling speed as before. As we look back on all of the things we swatched and tested over the last 12 months, it's clear that — even though we didn't go anywhere — beauty still had a very important place in our newly adapted stay-at-home routines. We leaned on beauty and the latest products from our favourite brands whenever we were in need of some reprieve, an instant confidence boost, or just something to fill the time during another Friday night indoors. Ultimately, many of the products we experienced brought us so much joy that we decided to gather them all together in a roundup of the best beauty products of 2020, broken out by four different categories: skin, makeup, body, and hair. Keep scrolling to find the year's best launches that would easily make our desert-island list . . . if travelling anywhere other than from the kitchen to our living room was something we were doing right now. Skip Ahead: Skin Care Makeup Body Care Nail Products Fragrance Hair Care Hair Care CeraVe Retinol Face Serum For Post-Acne Marks Image Source: ulta.com As far as ingredients go, retinol is a bit of a show-off — effectively boosting cell turnover for brighter, clearer skin. It can also be pretty pricey, which made its debut in the CeraVe Retinol Face Serum For Post-Acne Marks ($20) especially enticing — and well with the spend. CeraVe Retinol Face Serum For Post-Acne Marks $20 from ulta.com Buy Now Supergoop! Bright-Eyed Mineral Eye Cream SPF 40 Image Source: shop.nordstrom.com We've long loved Supergoop!'s ability to make sunscreen feel just a smidge sexier, but its lightweight, slightly tinted Bright-Eyed Mineral Eye Cream SPF 40 ($34) is straight-up irresistible. Bright-Eyed Mineral Eye Cream SPF 40 $34 from shop.nordstrom.com Buy Now Fenty Skin Hydra Vizor Invisible Moisturiser SPF 30 Sunscreen Image Source: fentybeauty.com You knew Rihanna was going to take care of you with her new venture into skin-care territory, didn't you? Not only does the lightweight Fenty Skin Hydra Vizor Invisible Moisturiser SPF 30 Sunscreen ($35) absorb in a snap and smell like tropical berries you'd find in a fruit bowl on holiday, but it's also refillable for easy recycling. Pair that with the fact that it's loaded with SPF 30, and there you have it: a product that was all but made for us — and you, and you. Fenty Skin Hydra Vizor Invisible Moisturiser SPF 30 Sunscreen $35 from fentybeauty.com Buy Now Dr. Jart+ Teatreement Cleansing Foam Image Source: sephora.com The Dr. Jart+ Teatreement Cleansing Foam ($28) isn't so much of a "foam" as it is a lightweight gel that gently whisks away dirt and oil (thus making it easier for the blemish-fighting tea tree oil to get to work) and slightly suds up in the process. Dr. Jart+ Teatreement Cleansing Foam $28 from sephora.com Buy Now L'Oréal Paris Pure Hyaluronic Acid 7 Replumping Ampoules Image Source: walgreens.com If your skin is in constant need of hydration, consider trying the L'Oréal Paris Pure Hyaluronic Acid 7 Replumping Ampoules ($25), a seven-day treatment that helps reduce fine lines, locks in moisture, and makes your complexion look as soft and supple as Botticelli's muse. Crack one open in the morning and use about half the serum allover before makeup application. To preserve the other half for your nighttime routine, simply invert the cap and place it into the opening while the first portion of the ampoule works its magic on your skin. At the end of the day, take off your makeup and apply the serum right before moisturiser. L'Oréal Paris Pure Hyaluronic Acid 7 Replumping Ampoules $25 from walgreens.com Buy Now Wishful Yo Glow Enzyme Scrub Image Source: shophudabeauty.com The first product to launch from Huda Kattan's newest skincare line is the Wishful Yo Glow Enzyme Scrub ($39), which is a pineapple- and papaya-enzyme-infused scrub designed to give you the glowiest skin of your life. The scrub is made with a lightweight formula featuring AHAs, BHAs, and fruit extracts that gently get rid of impurities and dead skin cells to ultimately reveal softer skin that makes applying foundation that much easier. We were genuinely shooketh at how smooth it made our skin feel. Wishful Yo Glow Enzyme Scrub $39 from shophudabeauty.com Buy Now Hero Cosmetics Rescue Balm Image Source: herocosmetics.com You know how a pimple looks all open and raw after it comes to the surface from wearing an acne patch? The new Hero Cosmetics Rescue Balm ($13) is designed for use at that phase. It's a balmy ointment that provides a protective layer over the pimple. This not only helps it heal faster but also allows for layering makeup overtop without causing any further irritation. Hero Cosmetics Rescue Balm $13 from herocosmetics.us Buy Now Peace Out Skincare Microneedling Anti-Wrinkle Retinol Patches Image Source: sephora.com Smile lines are cool and all — they demonstrate a life well-lived, as mom likes to tell us — but if you curse every full-coverage foundation and powder for putting them on blast, you're going to want to pop on the Peace Out Skincare Microneedling Anti-Wrinkle Retinol Patches ($28) a few hours before applying your makeup. The retinol and peptide-infused microneedling sticker feels invisible on skin, but just so happens to soften those wrinkles juuuust a smidge. Peace Out Skincare Microneedling Anti-Wrinkle Retinol Patches $28 from sephora.com Buy Now Drunk Elephant E-Rase Milki Micellar Water Image Source: sephora.com The Drunk Elephant E-Rase Milki Micellar Water ($28) is not like your other micellars. Instead of a clear or water-like consistency, this one is a cloudy liquid with a little extra weight to it — that's the fatty acids, vitamin E, and plant oils at play — but don't worry, that doesn't mean it's heavy. In fact, you won't feel it linger at all on the skin after you sweep it across the face with a cotton round . . . you'll just know it whisked away all traces of makeup, and didn't sting a bit. Drunk Elephant E-Rase Milki Micellar Water $28 from sephora.com Buy Now Pixi Clarity Concentrate Image Source: target.com We dig the Pixi's entire Clarity collection, but one of our favourites is the Clarity Concentrate ($24). The lightweight liquid minimizes the appearance of pores and helps the skin look smoother, but never feels heavy or greasy. Clarity Concentrate $24 from target.com Buy Now Laneige Hypoallergenic Cica Sleeping Mask Image Source: sephora.com If your skin is kind of like the annoying roommate in every rom-com — needy, highly reactive, and could use a dose of calm — that's where the Laneige Hypoallergenic Cica Sleeping Mask ($34) comes in. The formula is meant to be used at bedtime, so the fermented yeast can nix any redness overnight, but we've found that it soothes nicely in the morning and keeps it hydrated all day long. Laneige Hypoallergenic Cica Sleeping Mask $34 from sephora.com Buy Now Dr. Brandt Skincare Dark Spots No More Triple Acid Spot Minimizing Concentrate Image Source: sephora.com Post-acne scars are no match for the Dr. Brandt Skincare Dark Spots No More Triple Acid Spot Minimizing Concentrate ($68), which contains a potent dose of clinical-grade acids to brighten up marks in no time. Dr. Brandt Skincare Dark Spots No More Triple Acid Spot Minimizing Concentrate $68 from sephora.com Buy Now Farmacy Cheer Up Brightening Vitamin C Eye Cream With Acerola Cherry Image Source: sephora.com The cherry on top to the cutely packaged Farmacy Cheer Up Brightening Vitamin C Eye Cream With Acerola Cherry ($45) is that it lives up to its name — the formula works fast to fade dark circles. Farmacy Cheer Up Brightening Vitamin C Eye Cream With Acerola Cherry $45 from sephora.com Buy Now Aveeno Calm and Restore Oat Gel Moisturiser Image Source: target.com Sensitive sets, this one's for you: the Aveeno Calm and Restore Oat Gel Moisturiser ($22) is loaded with all the stuff your red, irritated, or dry skin would want (such as prebiotic oats and hyaluronic acid) but none of the stuff you don't (like fragrance, dyes, or alcohol). Aveeno Calm and Restore Oat Gel Moisturiser $22 from target.com Buy Now Clarins Instant Smooth Perfecting Touch Image Source: sephora.com At this point, comparing a beauty product to an "Instagram filter for your face" feels overused (and underpromised), but there's no better way to explain the Clarins Instant Smooth Perfecting Touch ($39). The hydrating formula preps skin for makeup, while simultaneously blurring everything in its tracks. Clarins Instant Smooth Perfecting Touch $39 from sephora.com Buy Now First Aid Beauty FAB Pharma Oat & Hemp Multi-Fix Salve Image Source: sephora.com The oatmeal- and hemp-seed-oil-spiked First Aid Beauty FAB Pharma Oat & Hemp Multi-Fix Salve ($34) brings new meaning to do-it-all-and-then-some; the balm alleviates everything from dry patches to cracked heels to rough elbows and beyond. First Aid Beauty FAB Pharma Oat & Hemp Multi-Fix Salve $34 from sephora.com Buy Now Perricone MD Cold Plasma Plus+ CBD Advanced Serum Concentrate Image Source: ulta.com Perricone MD's Cold Plasma line is an editor- (and dermatologist-) backed range for its high-performing, widely effective skincare formulas, but the brand's new Cold Plasma Plus+ CBD Advanced Serum Concentrate ($159) introduced the trendy cannabidiol into the mix — to glowier, equally impressive results. Cold Plasma Plus+ CBD Advanced Serum Concentrate $159 from ulta.com Buy Now Ole Henriksen Truth Juice Daily Cleanser Image Source: sephora.com Like a tall glass of freshly-squeezed OJ, the Ole Henriksen Truth Juice Daily Cleanser ($28) is the most refreshing thing you can give your skin first thing in the morning. Not only does it use orange fruit water to revive skin, but also polyhydroxy acids to lift away dirt and oil for truly the deepest cleanse your pores can imagine. Ole Henriksen Truth Juice Daily Cleanser $28 from sephora.com Buy Now Everyday Humans Rosé S'il Vous Plait SPF 30 Image Source: everyday-humans.com When it comes to physical sunscreens, this zinc-oxide-infused Everyday Humans Rosé S'il Vous Plait SPF 30 ($25) is one of the best. Not only does the lightweight, noncomedogenic formula not irritate my sensitive, acne-prone skin, but it also has a subtle smell of rose and doesn't leave behind a white cast. The SPF has a velvet matte finish that looks great on its own or as a primer for makeup. Everyday Humans Rosé S'il Vous Plait SPF 30 $25 from everyday-humans.com Buy Now StriVectin Cloudberry Moisture Plumping Cream Mask Image Source: ulta.com Ever since we started hearing about cloudberries in skin care, we've been obsessed — and not just because they make me think of Willy Wonka's snozzberries. They're similar to blackberries, taste super delicious, and are packed with vitamin C to brighten and protect skin. StriVectin Cloudberry Moisture Plumping Cream Mask ($48) contains cloudberry as well as prickly pear and hyaluronic acid. It feels rich yet light and fluffy, smells like an orange creamsicle, and gives my skin an immediate boost of both hydration and overall zippiness — like we've been skipping through a chocolate factory. StriVectin Cloudberry Moisture Plumping Cream Mask $48 from ulta.com Buy Now BareMinerals SkinLongevity Green Tea Herbal Eye Mask Image Source: bareminerals.com Even when the heat index is up, up, up and every skin-care product feels too heavy to use, there's something about the BareMinerals SkinLongevity Green Tea Herbal Eye Mask ($35) that feels surprisingly refreshing. Not only does the green tea and willow extract help soothe any inflammation that comes from sitting in an un-airconditioned room for too long, but you can also pop 'em in the fridge for an extra cooling effect. BareMinerals SkinLongevity Green Tea Herbal Eye Mask $35 from bareminerals.com Buy Now Then I Met You Calming Tide Gel Cream Image Source: thenimetyou.com Our favourite part about the Then I Met You Calming Tide Gel Cream ($42) definitely has to be its gel texture — it's super cooling and lightweight, and it transforms into cloud-like water as it absorbs into the skin. It also contains everything stressed-out skin needs: niacinamide to help even out skin tone, ceramides to help keep your skin hydrated and supple, and a tri-tide complex to help support collagen production. It's the calming moisturiser with a relaxing ASMR-like application as a distraction we all need right now. Then I Met You Calming Tide Gel Cream $42 from thenimetyou.com Buy Now Rodan + Fields Recharge Detox Mask Image Source: rodanandfields.com Even if you're not a huge face mask person, the Rodan + Fields Recharge Detox Mask ($60) feels like a fun, refreshing break to an otherwise monotonous week, and contains detoxifying properties that can make your skin look clearer, too. Rodan + Fields Recharge Detox Mask $60 from rodanandfields.com Buy Now Kate Somerville DeliKate Recovery Cream Image Source: sephora.com If you're living with a roommate (or partner), you're going to want to file the intensely hydrating, wildly decadent Kate Somerville DeliKate Recovery Cream ($80) in your secret stash or skin-care products. (Although, it's truly so soothing we can't guarantee they won't try to grab it when you're not looking.) Kate Somerville DeliKate Recovery Cream $80 from sephora.com Buy Now SLMD Skincare Dark Spot Fix Image Source: slmdskincare.com If you're constantly on the hunt for products that will fade the acne marks and discoloration from old breakouts, the SLMD Skincare Dark Spot Fix ($50) from Dr. Pimple Popper herself might be your best bet. The formula is a maximum strength hydroquinone spot lightener that works on everything from dark spots to age spots and acne scars. SLMD Skincare Dark Spot Fix $50 from slmdskincare.com Buy Now Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner Image Source: sephora.com Wearing less makeup these past few months has given us the opportunity to focus more on perfecting our skin-care routine, and the Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner ($34) has been a godsend for areas both shiny and dry. This formula touts itself as a Korean Aqua Peel Facial in a bottle, complete with PHA and BHA to decongest pores, plus cactus water and hyaluronic acid to help the skin retain moisture. Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner $34 from sephora.com Buy Now Burt's Bees Micellar Cleansing Water With Coconut & Lotus Water Image Source: amazon.com Burt's Bees Micellar Cleansing Water With Coconut & Lotus Water ($6) works double duty to hydrate the skin and gently remove all traces of makeup. Burt's Bees Micellar Cleansing Water With Coconut & Lotus Water $6 from amazon.com Buy Now Glow Recipe Papaya Sorbet Enzyme Cleansing Balm Image Source: sephora.com This sweet-smelling Glow Recipe Papaya Sorbet Enzyme Cleansing Balm ($32) is unlike many other cleansing balms we've tried thanks to its soothing, lightweight, and hydrating finish. Our favourite part is that it doesn't leave skin feeling greasy, slippery, or oily; rather, it melts away makeup as delicately as a gentle rain cloud and makes skin feel hydrated and supple. Glow Recipe Papaya Sorbet Enzyme Cleansing Balm $32 from sephora.com Buy Now Topicals Like Butter Image Source: mytopicals.com Topicals, a medicated skin-care brand that launched in the middle of the pandemic, was created by 23-year-old co-founders Olamide Olowe and Claudia Teng to address skin conditions like eczema, hyperpigmentation, psoriasis, and more. Like Butter ($32) is a thick, whipped mask made for dry, sensitive, and eczema-prone skin that helps repair the skin's barrier and soothe irritation. Like Butter $32 from mytopicals.com Buy Now SkinMedica TNS Advanced+ Serum Image Source: dermstore.com We'll tell it to you straight: The SkinMedica TNS Advanced+ Serum ($295) costs a pretty penny — and we've shed a tear for all 29,500 of them every time we run out. It harnesses a magical power to transform skin in just a month's time, taking it from dull and lifeless (thanks to limited outside activity) to bright and supple (thanks to its proprietary growth factor blend). If you are after a heavy hitter that really works and have the means, this will become your go-to. SkinMedica TNS Advanced+ Serum $295 from dermstore.com Buy Now Summer Fridays Soft Reset AHA Exfoliating Solution Image Source: sephora.com If you're looking for a chemical exfoliator to get the job done that won't dry out or irritate your sensitive skin, the Summer Fridays Soft Reset AHA Exfoliating Solution ($54) does just that. The powerful liquid solution uses a blend of AHAs and niacinamide to brighten and smooth uneven texture while also helping to keep my pores clear. Just make sure to follow with a good moisturiser. Summer Fridays Soft Reset AHA Exfoliating Solution $54 from sephora.com Buy Now PopBeauty Supreme C-Creme Image Source: popbeauty.com PopBeauty just launched an affordable skin-care line, and we're totally hooked on the the brand's Supreme C-Creme ($12). The thick texture is so luxurious and the formula keeps my skin looking plump. It's not greasy or slippery, so you can slather it on even on hot days. Supreme C-Creme $12 from popbeauty.com Buy Now Prima Enlightenment Serum Image Source: sephora.com The Prima Enlightenment Serum ($42) is lightweight but potent and uses 100 mg broad-spectrum hemp CBD and niacinamide to reveal radiant and calm skin. Prima Enlightenment Serum $42 from sephora.com Buy Now Biossance Squalane + Lactic Acid Resurfacing Night Serum Image Source: sephora.com Biossance has some of the most impressive before-and-after results we've seen, especially from its exfoliating products. The brand's new offering launched this month is no exception — the Biossance Squalane + Lactic Acid Resurfacing Night Serum ($62) uses lactic acid made from sustainably sourced sugar (It's vegan!) and ultrahydrating squalane to make your skin insanely luminous overnight. Biossance Squalane + Lactic Acid Resurfacing Night Serum $62 from sephora.com Buy Now Weleda Clarifying Lotion Image Source: weleda.com Move over, Skin Food, there's a new hero product in town: Weleda's Clarifying Lotion ($28). Those with particularly oily or combination skin should give this lotion a go immediately — it provides all-day moisture without clogging pores. Weleda's Clarifying Lotion $28 from weleda.com Buy Now Rare Beauty Soft Pinch Liquid Blush Image Source: sephora.com The editor-favourite product of Selena Gomez's new beauty line is hands down the Rare Beauty Soft Pinch Liquid Blush ($20). The pigment of this formula is unmatched, making one tiny drop all you need to add a flush of colour to your cheeks. Rare Beauty Soft Pinch Liquid Blush $20 from sephora.com Buy Now Tarte Sea Surfer Curl Volumizing Mascara Image Source: sephora.com The Tarte Sea Surfer Curl Volumizing Mascara ($23) is so good, it's made a repeat buyer out of our editors. Its fluffy brush manages to lengthen, curl, and bulk up lashes without transferring a veil of black pigment to your under-eye area by the end of the day. Tarte Sea Surfer Curl Volumizing Mascara $23 from sephora.com Buy Now It Cosmetics Your Skin But Better Foundation + Skincare Image Source: ulta.com Our five-minute Zoom makeup look wouldn't be the same without the It Cosmetics Your Skin But Better Foundation + Skincare ($40). It provides medium coverage with a natural-looking finish and best of all, doesn't feel like you're wearing anything on your skin. It Cosmetics Your Skin But Better Foundation + Skincare $40 from ulta.com Buy Now Victoria Beckham Beauty Bitten Lip Tint Image Source: victoriabeckhambeauty.com The Victoria Beckham Beauty Bitten Lip Tint in Chérie ($36) feels like nothing on your lips but makes them look vibrant. The sheer tinted formula lasts for hours and contains hyaluronic acid and squalene to keep your lips hydrated. Victoria Beckham Beauty Bitten Lip Tint in Chérie $36 from victoriabeckhambeauty.com Buy Now Maybelline New York The Falsies Lash Lift Mascara Image Source: amazon.com The Maybelline New York The Falsies Lash Lift Mascara ($9) seems too good to be true for just $9. It fans, lifts, and volumizes lashes for a falsies look, but without any clumping or heaviness. Maybelline New York The Falsies Lash Lift Mascara $9 from amazon.com Buy Now E.l.f. Cosmetics Hydrating Camo Concealer Image Source: ulta.com The E.l.f. Cosmetics Hydrating Camo Concealer ($6) checks all of our boxes and then some. It feels weightless and hydrating on the skin but provides the fullest of coverage. The formula blends like a dream and doesn't require any touch-ups throughout the day. E.l.f. Cosmetics Hydrating Camo Concealer $6 from ulta.com Buy Now Exa Beauty High Fidelity Foundation Image Source: exabeauty.com The Exa Beauty High Fidelity Foundation ($38) will make you forget you're even wearing foundation. The formula is so light and hydrating, but also strong enough to actually last throughout the day. Exa Beauty High Fidelity Foundation $38 from exabeauty.com Buy Now KNC Beauty Supa Balm OG Rose Image Source: kncbeauty.com The KNC Beauty Supa Balm OG Rose ($22) is formulated with a combination of five oils and butters to leave lips feeling as soft and as cushiony as a cloud. You can catch us reapplying it all day long. KNC Beauty Supa Balm OG Rose $22 from kncbeauty.com Buy Now Huda Beauty #FauxFilter Skin Finish Buildable Coverage Foundation Stick Image Source: sephora.com If you wished Huda Beauty had a more natural-looking foundation, it was granted this year with the launch of the new Huda Beauty #FauxFilter Skin Finish Buildable Coverage Foundation Stick ($40). Our editors love it for its lightweight-feel and satin-smooth finish. Huda Beauty #FauxFilter Skin Finish Buildable Coverage Foundation Stick $40 from sephora.com Buy Now Ilia Liquid Powder Chromatic Eye Tint Image Source: sephora.com For those days when we have no time to get ready but need to look like we did, we reach for the Ilia Liquid Powder Chromatic Eye Tint ($28). It has a super blendable formula that dries down for a soft, shimmery finish that doesn't budge. Ilia Liquid Powder Chromatic Eye Tint $28 from sephora.com Buy Now Anastasia Beverly Hills Lip Stain Image Source: ulta.com The Anastasia Beverly Hills Lip Stain ($18) is one of our favourite lip products that we've tried all year. It applies like water and feels like nothing on your lips, but delivers a bold colour with some serious staying power that doesn't smudge when I touch it. Anastasia Beverly Hills Lip Stain $18 from ulta.com Buy Now UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara Image Source: ulta.com The UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara ($20) will make your lashes explode with mega-drama. The long, hourglass-shaped brush allows you to get hard-to-reach eyelashes like the ones at the inner corner of your eye for a fully fanned look. UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara $20 from ulta.com Buy Now Dermablend Cover Care Full Coverage Concealer Image Source: ulta.com Whether you wear it alone or paired with your favourite foundation, the Dermablend Cover Care Full Coverage Concealer ($28) will conceal everything from dark circles to blemishes and make your skin look flawless. Dermablend Cover Care Full Coverage Concealer $28 from ulta.com Buy Now Laura Mercier Translucent Loose Setting Powder in Honey Image Source: sephora.com The Translucent Loose Setting Powder in Honey ($39) is a warm and sunny shade that not only gives your skin a soft, diffused finish, but also keeps makeup from budging to boot. Translucent Loose Setting Powder in Honey $39 from sephora.com Buy Now Pat McGrath Mothership VII Divine Rose Eyeshadow Palette Image Source: sephora.com The Pat McGrath Mothership VII Divine Rose Eyeshadow Palette ($125) coats your eyelids in rich pigment with just a single swipe. Whether you wear one shade at a time or blend multiple together, the result will be mesmerising. Pat McGrath Mothership VII Divine Rose Eyeshadow Palette $125 from sephora.com Buy Now Patrick Ta Major Brow Shaping Wax Image Source: sephora.com Big, fluffy soap brows were on-trend this year, and Patrick Ta's Major Brow Shaping Wax ($22) launched just in time for us to be able to recreate the look with ease at home. Major Brow Shaping Wax $22 from sephora.com Buy Now Wet n Wild Mega Last Breakup-Proof Liquid Eyeliner Image Source: wetnwildbeauty.com Need an eyeliner that'll last through everything from accidental smudges to tears? Wet n Wild Megalast Breakup-Proof Liquid Eyeliner ($6) is your everything-proof solution. Wet n Wild Megalast Breakup-Proof Liquid Eyeliner $6 from wetnwildbeauty.com Buy Now Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara Image Source: sephora.com Don't let the flat brush of the Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening Mascara ($29) scare you — it helps this mascara pack a punch in the lengthening department. Charlotte Tilbury Pillow Talk Push Up Lashes Volumizing & Lengthening $29 from sephora.com Buy Now CoverGirl Clean Fresh Skin Milk Foundation Image Source: ulta.com This is not your mother's full-coverage formula: the CoverGirl Clean Fresh Skin Milk Foundation ($12) is so lightweight, you can barely tell you're wearing anything at all. (If you want to, though, it's totally buildable.) CoverGirl Clean Fresh Skin Milk Foundation $12 from ulta.com Buy Now Sunday Riley Charcoal Smoothie Jelly Body Scrub Image Source: sundayriley.com The Sunday Riley Charcoal Smoothie Jelly Body Scrub ($38) has the most amazing texture and is packed with salicylic acid, lactic acid, and natural exfoliating powders to buff away dead skin cells. It's also formulated to keep skin hydrated, thanks to its coconut water and avocado oil. It works like a charm on rough spots like elbows and knees. Sunday Riley Charcoal Smoothie Jelly Body Scrub $38 from sundayriley.com Buy Now Ursa Major Sublime Sage Natural Spray Deodourant Image Source: amazon.com Your pits need some natural love too. For those of you who prefer a spray over a stick, Ursa Major's Sublime Sage Natural Spray Deodourant ($18) is your answer. Saccharomyces ferment and lemon myrtle fight odour-causing bacteria, while sage soothes the skin. Just remember — if you're switching off a traditional deodourant, it takes about three weeks for your skin to detox and adjust to the natural stuff. Ursa Major's Sublime Sage Natural Spray Deodourant $18 from amazon.com Buy Now Bath & Body Works Vanilla Coconut Gentle Foaming Hand Soap Image Source: bathandbodyworks.com Love all things coconut and vanilla? The Bath & Body Works Vanilla Coconut Gentle Foaming Hand Soap ($8) that combines the two scents into will be a dream come true — and the new packageing isn't too shabby, either. Bath & Body Works Vanilla Coconut Gentle Foaming Hand Soap $8 from bathandbodyworks.com Buy Now Isle of Paradise Hyglo Self-Tan Face & Body Serum Image Source: qvc.com What we love about the Isle of Paradise Hyglow Self-Tan Face & Body Serum ($44) is how hydrating it feels on skin. Because it's mixed with hyaluronic acid, you can layer it under your other facial serums in your nightly skin-care routine and wake up with a natural-looking glow. If you've tried any Isle of Paradise products before, then you also know that none of the brand's self-tanners have a gross self-tanner smell. Bless. Isle of Paradise Hyglow Self-Tan Face & Body Serum $44 from qvc.com Buy Now Olay Premium Body Conditioner Shea Butter Image Source: target.com You might never truly understand the value of multitasking until you try the Olay Premium Body Conditioner Shea Butter ($6). All you need to do is liberally slather it on clean, wet skin in the shower, then rinse, step out, and towel off. Your body will not need an extra drop of moisturiser for the rest of the day — even in winter. This is what you call a game changer. Olay Premium Body Conditioner Shea Butter $6 from target.com Buy Now Kosas Chemistry AHA Serum Deodourant Image Source: sephora.com Natural deodourant-hopefuls can confidently make the switch with the Kosas Chemistry AHA Serum Deodourant ($15). The clean, innovative formula comes in a roll-on tube and contains a blend of AHAs to eliminate odour. Kosas Chemistry AHA Serum Deodourant $15 from sephora.com Buy Now SOL by Jergens Tanning Body Towelettes Image Source: target.com The easiest solution to at-home self-tanner? The SOL By Jergens Medium Body Towelettes ($20). This drugstore version of the widely popular self-tan towelette is much bigger in size, far more saturated, and a lot more forgiving than others on the market. One pad covers the entire body, and only takes five minutes to do. Consider it lazy person-approved. SOL By Jergens Medium Body Towelettes $20 from target.com Buy Now 2020 Nail Colour Trend: Earthy Emeralds Image Source: amazon.com The Essie Nail Polish in Sweater Weather ($11) is a mix of shimmery jewel tones and earthy undertones, making it feel both luxe and suitable for everyday wear. Essie Nail Polish in Sweater Weather $11 from amazon.com Buy Now Mischo Beauty Nail Polish Sable Brown Image Source: mischobeauty.com Mischo Beauty Nail Polish in Ijama ($20) is a rich, toasted rose colour that will easily become your new go-to. All of the brand's polishes are clean (specifically ten-free), vegan, and cruelty-free. Mischo Beauty Nail Polish in Ijama $20 from mischobeauty.com Buy Now Sundays Pr.01 Soy Polish Remover Image Source: dearsundays.com Straight from one of your favourite clean nail salons in New York City comes the Sundays Pr.01 Soy Polish Remover ($28). It's a soy-based polish remover that's gentle on the nails and doesn't have a toxic, unpleasant scent. Sundays Pr.01 Soy Polish Remover $28 from dearsundays.com Buy Now Chillhouse Chill Tips Wavy Baby Image Source: chillhouse.com New York City-based nail salon Chillhouse launched a variety of press-on fake nail sets this year and they couldn't have come at a better time. The designs, like the Chill Tips Wavy Baby ($16), will make your nails look like you just left the salon without needing to step foot out the door. Chill Tips Wavy Baby $16 from chillhouse.com Buy Now Nails Inc. Plant Power Nail Polish Image Source: sephora.com Your at-home mani will never be the same after you experience the Nails Inc. Plant Power Nail Polish ($10). The plant-based, vegan, and cruelty-free nail polish has a wooden, square lid that makes polishing nails crazy-easy. Nails Inc. Plant Power Nail Polish $10 from sephora.com Buy Now JINsoon Nail Polish in Plunge Image Source: amazon.com Deep navy blue is one of the most relaxing shades you can paint your nails. For an immediate boost of calm, try the JINsoon Nail Polish in Plunge ($18). JINsoon Nail Polish in Plunge $18 from amazon.com Buy Now Olive & June The Pedi System Image Source: oliveandjune.com From the makers of the revolutionary Olive & June Poppy, comes the new The Pedi System ($70). The two-in-one foot stool and case holds all of your must-have pedicure tools and allows you to get the perfect angle for painting your toes. The Pedi System $70 from oliveandjune.com Buy Now Atelier Cologne Santal Carmin Limited Edition Image Source: ateliercologne.com Unleash your sensual side with a rich, warm, and woody scent like the Atelier Cologne Santal Carmin Limited Edition ($300), which combines bergamont, sandalwood, and gaiac wood. It smells heavenly, but the beautiful bottle is reason enough to splurge on it. Atelier Cologne Santal Carmin Limited Edition $300 from ateliercologne.com Buy Now Gucci Guilty Love Edition Pour Homme Eau de Toilette Image Source: ulta.com Gucci Guilty Love Edition Pour Homme Eau de Toilette ($95) is all about spices. The fragrance combines the fresh scent of ginger with lavender, rosemary, and kumquat accord, and will make you feel luxurious. Gucci Guilty Love Edition Pour Homme Eau de Toilette $95 from ulta.com Buy Now Marc Jacobs Fragrances Daisy Daze Image Source: sephora.com A fruity twist on the brand's classic Daisy fragrances, Daisy Daze ($86) features notes of bright osmanthus, apricot, and warm amber. The fun bottle doubles as a work of art on your vanity. Daisy Daze $86 from sephora.com Buy Now Drunk Elephant Cocomino Glossing Shampoo Image Source: sephora.com When Drunk Elephant launched into hair-care, we couldn't wait to get our hands on it and the Cocomino Glossing Shampoo ($25) did not disappoint. It uses a coconut/amino acid blend to gently cleanse the hair and leave it with a healthy-shine. Cocomino Glossing Shampoo $25 from sephora.com Buy Now Eva NYC Shapeshifter Texturizing Hairspray Image Source: eva-nyc.com If you want voluminous, second-day curls that'll hold without leaving your hair feeling sticky and tangled, Eva NYC Shapeshifter Texturizing Hairspray ($12) is your magic answer. Not only does it deliver on results, but it makes your hair smell amazing. Eva NYC Shapeshifter Texturizing Hairspray $12 from eva-nyc.com Buy Now Tresemme Pro Pure Volumizing Invisible Styler Image Source: target.com We love a versatile product, so the fact that the Tresemme's Pro Pure Volumizing Invisible Styler ($6) adds body to wet hair, dry hair, and even next-day hair is a big win in our book. Packageing wise, we're big fans of the air pump (an eco-friendly aerosol alternative). Tresemme's Pro Pure Volumizing Invisible Styler $6 from target.com Buy Now Bread Beauty Supply Hair Wash Gentle Milky Hair Cleanser Image Source: Sephora Bread Beauty Supply is a new brand for textured hair that launched into Sephora and is already making waves. We love the Hair Wash Gentle Milky Hair Cleanser ($20) for many reasons but number-one is the rich lather it gives despite being sulphate-free. Hair Wash Gentle Milky Hair Cleanser $20 from sephora.com Buy Now Dyson Corrale Hair Straightener Image Source: sephora.com Dyson blessed us with the Corrale Hair Straightener ($500) this year and our lives have been changed forever. It's unlike any straightener we've tried before with flexible plates and a smart temperature sensor to help cut down on heat damage, and a sleek cordless design. Corrale Hair Straightener $500 from sephora.com Buy Now Pantene Never Stray No Crunch Hairspray Image Source: target.com If you're anything like us, it can be a struggle to make that sleek ponytail or those mermaid waves last all day. With Pantene's Never Stray No Crunch Hairspray ($7), you can extend the wear of any hairstyle sans crunchiness. Pantene's Never Stray No Crunch Hairspray $7 from target.com Buy Now Aussie Deep Conditioning Sleekend Warrior Dry Conditioner Image Source: target.com We love a product that has the ability to whisk us to the tropics, and the island aromas of coconut, peach, and vanilla in Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner ($5) do not disappoint. An added bonus: it adds sleekness and bounce to our otherwise lifeless, dull hair. Aussie's Deep Conditioning Sleekend Warrior Dry Conditioner $5 from target.com Buy Now Matrix Total Results Dark Envy Red Neutralisation Mask Image Source: ulta.com You've probably heard of purple shampoos for blond hair but what about green formulas for darker shades? Matrix rounded off its at-home toning range with the Total Results Dark Envy collection, the first line to use green formulas to neutralise red undertones in black and brown coloured hair. The Dark Envy Red Neutralisation Mask ($24) will revive your hair's hue in just five minutes, making it look as if you just walked out of the salon. Dark Envy Red Neutralisation Mask $24 from ulta.com Buy Now Bomba Curls Forbidden Hair Mask Image Source: bombacurls.com Bomba Curls is a hair-care line inspired by Dominican beauty secrets. Its Forbidden Hair Mask ($25) is a a scalp-nourishing treatment with natural ingredients like raw cinnamon, pistachio, and cupuacu butter, that also give it a delicious scent. Forbidden Hair Mask $25 from bombacurls.com Buy Now Dove Go Active Dry Shampoo Sheets Image Source: walmart.com Dry shampoo fans will love the Dove Go Active Dry Shampoo Sheets ($5). Unlike the anti-frizz sheets that saved your hair from static years ago, these sheets are infused with tapioca starch to serve another purpose: sop up next-day oil and grease. Dove Go Active Dry Shampoo Sheets $5 from walmart.com Buy Now SheaMoisture Power Greens Hair Tea Rinse Image Source: cvs.com With avocado, kale, matcha, and green tea in the formula, the SheaMoisture Power Greens Hair Tea Rinse ($10) is like a big glass of superfood green juice for your hair. Use it precleanse on your scalp before shampooing. SheaMoisture Power Greens Hair Tea Rinse $10 from cvs.com Buy Now Love Beauty and Planet Hemp Seed Conditioner Image Source: target.com We love everything about this brand's Love Beauty and Planet Hemp Seed Conditioner ($7), but the fact that its hemp seed oil is sustainably sourced makes it all the more special. Love Beauty and Planet Hemp Seed Conditioner $7 from target.com Buy Now Neutrogena Ultra Sheer Oxybenzone-Free Sunscreen Mist SPF 55 Image Source: neutrogena.com Think of the Neutrogena Ultra Sheer Oxybenzone-Free Sunscreen Mist SPF 55 ($17) like the best-ever last step to your beauty routine: the formula sets makeup like a dream but also leaves a veil of protection that keeps you in the clear all day long. Neutrogena Ultra Sheer Oxybenzone-Free Sunscreen Mist SPF 55 $17 from neutrogena.com Buy Now The R+Co Sun Catcher Power C Boosting Leave-In Conditioner Image Source: randco.com The R+Co Sun Catcher Power C Boosting Leave-In Conditioner ($32) can serve many purposes: it's a lightweight styler, conditioner, and strenghting treatment rolled into one that also protects against environmental aggressors and UV damage. R+Co Sun Catcher Power C Boosting Leave-In Conditioner $32 from randco.com Buy Now T3 Lucea ID 1-inch Smart Straightening & Styling Flat Iron Image Source: nordstrom.com The T3 Lucea ID 1-inch Smart Straightening & Styling Flat Iron ($235) may look like a regular straightener (except, you know, fancier) but it's perfect for achieving bouncy, beach waves. T3 Lucea ID 1-inch Smart Straightening & Styling Flat Iron $235 from nordstrom.com Buy Now The Inkey List Salicylic Acid Exfoliating Scalp Treatment Image Source: theinkeylist.com The Inkey List extended its product range this year to include hair-care with innovative formulas like Salicylic Acid Exfoliating Scalp Treatment ($12). It's a pre-wash treatment that contains many ingredients traditionally found in skin-care products. Salicylic Acid Exfoliating Scalp Treatment $12 from theinkeylist.com Buy Now Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo Image Source: sephora.com Those with sensitive skin and scalp can rejoin over the Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo ($26) — a gentle, fragrance-free formula. Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free $26 from sephora.com Buy Now Aveda Botanical Repair Strengthening Leave-In Treatment Image Source: nordstrom.com The Aveda Botanical Repair Strengthening Leave-In Treatment ($37) repairs damage on all three layers of the hair as opposed to just the top layer like most hair treatments. The leave-in treatment also moonlights as a detangler and protects against heat styling up to 450°F. Aveda Botanical Repair Strengthening Leave-In Treatment $37 from nordstrom.com Buy Now Skin CareHairMakeupBest Of 2020Beauty ReviewsBeauty ShoppingBeauty NewsPerfumeNail Polish