The Best New Makeup Products Launching in July 2021
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Many of us haven't been wearing a whole lot of makeup over the past year. While lockdown provided us with an opportunity to get our skin-care regimens sorted and indulge in sensory beauty experiences as a way to manage stress and anxiety, it didn't offer a lot of opportunity — or reason, really — to meticulously apply foundation or break out the bold eyeshadow and bright lipstick (although, if you did manage to wear a full face of makeup during lockdown, we seriously applaud you). My WFH makeup look consisted of three products: concealer, mascara, and tinted lip balm, and that was on a good day. Some mornings, I barely had the willpower to wash my face.
As the UK opens back up, however, and we can finally hang out at pubs and restaurants with our friends, attend (and dance at!) weddings, and watch Raheem Sterling and Harry Kane bring football home, many of us are excitedly taking our makeup out of hibernation. Not only that, but beauty brands are gifting us with loads of new launches, so much so that it's hard to keep track — but not to worry, that's where we come in. Every month, we round up the most exciting makeup launches coming to the UK, from classic brands to indie newcomers and all the liners, lipsticks, and mascaras in between.
When it comes to what's arriving in the UK in July, there are several extra-special launches this month. Carbon-neutral makeup brand HIGHR Collective has added three nude shades to its range, Huda Beauty tapped two of its UK-based beauty advisers to develop limited-edition hues of its bestselling Liquid Matte Lipstick, and Hourlgass Cosmetics has launched a customisable eyeshadow palette. Keep reading to discover these and the rest of the makeup newness arriving in the UK this month.