On Superdrug, the Max Factor False Lash Effect Mascara Black (£12) boasts 4.5 out of five stars and 287 reviews. And there's a reason it's so well-loved: the tapered wand features hundreds of teeny-tiny bristles that make it easy to control as you drag and wiggle it through your lashes. Three to four coats gives you an intense, false-lash effect, however, using a slightly lighter hand and focussing on the tips of the lashes makes them look fluffy and full.