If you're looking for a vegan, cruelty-free option, the B. Volumizing Mascara (£10) might just be the one. The helix-shaped wand and evenly spaced-out bristles help give lashes a full, thick appearance, while the formula is totally smudge-proof. However, one thing to note is that this can make it a little more difficult to remove. For best results, soak a cotton pad in makeup remover that can remove waterproof products, and press onto the eyelashes for 20 seconds before gently wiping away.