The Fenty Beauty Full Frontal Volume, Lift & Curl Mascara (£21) might be the brand's first mascara, but obviously it's great, because, well, it's Fenty. It's on the more expensive end of the high street mascaras, but there's a reason. The first feature that sets Fenty's mascara apart from other brands is the "flat-to-fat" brush. The fat edge is a closely packed cluster of bristles aiming to give the lashes a curled effect, while the flat edge of the brush aims to lift them from the base. Together, this creates a powerful wand, and when used with the superblack pigment, it adds volume, lift, and curl all without a single clump.