The Essence Lash Princess False Lash Effect Mascara (£3) is a mascara masterpiece. There are dozens of before-and-after photos online that show off its extreme lengthening ability. The tapered brush allows easy coating of each strand of hair, and paired with its jet-black formula, it gives an intense false-lash effect. For people with longer lashes, this mascara can practically lift them right up towards the brows.