The Maybelline New York Falsies Lash Lift Mascara (£10) promises to give the effect of an in-salon professional lash lift, and I'm happy to confirm it truly does achieve that. The hourglass-shaped wand both curls and lifts your lashes with very little effort needed. But the best part about this formula is that not only does it lift lashes instantly, but it also ensures they stay that way all day. This is thanks to the polymers and film-formers in the formula, which kind of act like a glue for your lashes so it lasts all day. And when you're ready to take it off, I promise it's not a total b*tch to remove.