The CYO On a Roll Curl Mascara (£6) is another supernatural-looking one. The dense and slightly curled wand makes it harder to reach each and every lash, but this means you can easily control how much product you want to be applied. The formula is buildable without clumps, allowing for a dramatic finish if desired. Best of all, it is pretty long-lasting and doesn't flake off. For £6, it's a great option for everyday wear.