Sustainability has been Lush's raison d'être from the beginning. Known for its graphic campaigns around animal welfare and the environment, Lush strives to be a leader in the beauty industry when it comes to sustainability.
The brand has a focus on only using best sustainable practices in all of the products it produces and, when possible, raw materials to reduce further waste. Although almost all of the Lush packaging is recycled, the brand is striving to eliminate packaging entirely in the future. This is already the case with its Shower Gel (£16) and Shampoo Bars (£9), and even the lipsticks, which now come in refillable case with a cute vintage design.