In 2015, the founders of UpCircle couldn't shake the feeling of how much waste was going into their favourite cup of coffee, so they decided to do something about it by turning old coffee grounds into beauty products. Since then, the brand has gone from strength to strength and given new life to all kinds of waste, becoming brand new beauty products that we love, like the Hand Cream with Hibiscus Flowers (£20). UpCircle's packaging is 99 percent plastic-free and any marketing material used by the company is made from recycled coffee cups.