We Are Paradoxx is a plastic-free, cruelty-free, sustainable Irish hair brand that offers gorgeous, natural, and vegan care and styling products, like the We Are Paradoxx Repair Shampoo (£18) and the We Are Paradoxx Volume Conditioner (£20), shown here. The brand only uses aluminium and stainless steel packaging (and is currently doing research into recyclable pumps), whilst every formulation in the range is at least 90 percent natural, with one product that's 100 percent natural (the Super Fuel Face, Hair + Body Oil). All of the products also include extracts and ingredients native to Ireland, including hops (which add volume), carrageen moss (a natural conditioner), Celtic salt, and even Irish whiskey (to add shine).