Aveda is committed to reducing packaging waste and was actually the first beauty company to use post-consumer recycled materials in its packaging. The company runs on renewable energy in production, and the products are made from 100 percent, post-consumer-recycled packaging. Even better, the website tells you exactly how to recycle each product in the collection so that you can be sure that none will end up in landfill.
They recently revamped their Be Curly hair care range, aiming to protect curls from frizz and increase hydration, strength, shine and definition. The Advanced Co-Wash (£12) and Shampoo and Conditioner Duo (£64) particualrly stood out to our editorial coordinator, Lauren Gordon.