Founded by former beauty executive Sharon Chuter, Uoma Beauty is about forming and empowering a tribe that is rich in people, language, and colour. Uoma, which means "beautiful" in Igbo (one of the main languages spoken in Nigeria), is rewriting the rules when it comes to makeup, formulations and undertones. Creating a message based on self-expression, colourful living, African pride, inclusivity, beautiful rebellion, and empowering tribes, Uoma challenges outdated notions from the inside out with products that stand against the grain of the beauty industry.
Check out: Uoma Beauty Black Magic Color Palette (£43)