Shedid & Parish is a curly-hair product range developed by British entrepreneur Jessica Parrish, who grew up mixed race and adopted. Her experience of not understanding how to care for her curly hair inspired her to develop a line that was affordable, accessible, and easy to use. "When I was developing the Shedid & Parrish products, I wasn't just thinking back to when I felt lost about my hair. I was also thinking about the parents of me," Parrish told POPUSGAR. "When I was growing up, being mixed race really was the minority. And while now it's so common, there are so many parents who still don't have the knowledge. And of course, they don't. If you've not grown up with a particular hair type, how can you teach your child how to look after it? And so I wanted to create something that was comfortable and attractive for any sex, any gender, any ethnicity — anything really. It's a range for everybody." You can read our review of the entire range here.
Check out: Shedid & Parrish Curl Styler (£29)