Beauty Bakerie Known for its smudge-proof lip whips, Beauty Bakerie is as sweet as it looks. Loved by YouTubers like Jackie Aina and Tati, this vegan, cruelty-free brand is shaking up the beauty game. All of its products have cute baked good-related names — like Cake Mix Foundation and Cake Pop Lippies — and they're super affordable. Check out: Beauty Bakerie Matte Lip Whip (£19) Image Source: cultbeauty.co.uk Beauty Bakerie Matte Lip Whip £19 from cultbeauty.co.uk Buy Now