The brainchild of cofounders KJ Miller and Amanda Johnson, Mented Cosmetics started out as a very popular topic between friends wondering why was it so hard to find a nude lipstick for women of colour. Taking the brand name form the root of the word "pigmented," Miller and Johnson wanted to bring nude lipsticks, eyeshadow palettes, and blushers to women from light and tan to dark skin tones. With an extensive shade finder across all key categories — which includes foundations and lipsticks — Mented Cosmetics has created a safe place for all shades to feel safe and beautiful.
Check out: Mented Cosmetics Everyday Eyeshadow Palette (£22)