Created by UK blogger and influencer Jessica Debrah, By Jess D is a cruelty-free makeup line that's all about offering colourful, richly-pigmented products at an affordable price. "I wanted women to be able to afford quality makeup that was also cruelty-free, and I wanted all women to feel beautiful and represented," Debrah told POPSUGAR. And she definitely achieved her goal. Her lipsticks fly off the shelves (her lipstick shade Rum Cake sold out less than two weeks after the website launched), and she's already expanded into eyeshadow palettes.
Check out: By Jess D Liquid Velvet Lipstick in Rum Cake (£14)