Born in Sweden, founder Badria Ahmed didn't have many options when it came to styling her tight coils. After years of chemically straightening it, Ahmed set out to learn more about her hair type and how to care for it, mixing up moisturising creams and gels in her kitchen along the way. The result? Holy Curls, an all-natural hair-care range geared towards wavy, spiral, tight, or kinky curls. The collection is small at the moment, just four products, but their gorgeous formulations and luxurious textures (minus sulphates and cruelty free, of course) are all worth your attention.
Check out: The Holy Curls Discovery Kit (£28)