Brand: Besame Cosmetics
Founder: Gabriela Hernandez
Story: Incorporating her love of makeup, experience as a cosmetic historian, and creativity, Gabriela created a line of vintage-inspired products with modern formulas.
Product to try first: The Besame Cosmetics Rip-Roaring Radiance Lipstick in Noir Red ($25) is inspired by a hue from 1930 and is a berry-red shade that looks gorgeous on deep skin tones.