Brand: Beauty Bakerie
Founder: Cashmere Nicole
Story: While battling breast cancer, Cashmere worked on her dream of creating a beauty brand. Her breast cancer treatment made her ingredient-conscious, and her products are vegan, nontoxic, and cruelty-free.
Product to try first: The brand's Bakerie Metallic Lip Whip ($14, originally $20) will not budge. It lasts all day without fading or smudging.