Brand: Huda Beauty
Founder: Huda Kattan
Story: The Dubai-based beauty blogger, makeup artist, and former financial industry worker launched her brand in 2013 in Sephora stores, and it quickly became a cult favorite.
Product to try first: If you're looking for an incredible full-coverage foundation, the
Huda Beauty Fauxfilter Foundation ($40) will cover even the most problem-ridden skin.