Brand: Juvia's Place
Founder: Chichi Eburu
Story: This brand is all about rich, pigmented color. It's cruelty-free, and the brand represents African culture and art on its packaging.
Product to try first: The Saharan 2 Eyeshadow Palette ($22) contains nine shadows ranging in finish from matte to metallic. They can be worn wet or dry and blend seamlessly together on your lids.