Anastasia Beverly Hills Brand: Anastasia Beverly Hills Founder: Anastasia Soare Story: Anastasia started her namesake brand with a salon in 1997 dedicated to brows. She soon revolutionized how women perceived their eyebrows and expanded to color makeup in 2014. Product to try first: Nothing works as well as the Anastasia Beverly Hills Dipbrow Pomade Waterproof Brow Color ($18). It lasts all day even on the most oily skin.