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Deborah Lippmann

Brand: Deborah Lippmann
Founder: Deborah Lippmann
Story: While pursuing her dream of becoming a professional jazz singer, Deborah enrolled in cosmetology school and soon discovered her love of nails. Her brand is now known for its fashion-forward shades and creamy formula. One of the cutest parts of her line is that the colors are named after songs, a nod to her musical side.

Product to try first: The Deborah Lippmann Grey Day – x Jason Wu ($20) is a unique, cool gray shade made in collaboration with Jason's Wu's ready-to-wear collection.