Brand: Briogeo
Founder: Nancy Twine
Story: As a child, Nancy would spend time with her grandmother creating at-home haircare products. After realizing that her family's recipes rivaled the products she found in stores, Nancy founded Briogeo Hair Care without including any harmful ingredients in her products.
Product to try first: The Briogeo Don't Despair, Repair! Deep Conditioning Mask ($36) is designed to nourish even the most damaged strands.