Each year, MAC announces a new Viva Glam Lipstick and ambassador. For 2020, the brand chose Barcelona-born singer-songwriter Rosalía to join the Viva Glam family, and celebrate 26 years of the philanthropic initiative, which sees 100 percent of the lipstick sales go towards fighting for equal rights for women, girls, and the LGBTQ+ community, as well as supporting those living with HIV/AIDs. "We are beyond proud to join forces with the incomparable Rosalía, who will elevate the MAC. Viva Glam campaign to new levels this year. Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community," the brand said in a statement.
As for Rosalía's Viva Glam lipstick? The MAC VG 26 Lipstick (£17.50) is a stunning matte red hue with orange undertones that launches here in the UK on 24th September. "I have always been very excited about red, it's one of my favourite colours," Rosalía told POPSUGAR. "It represents strength and Flamenco culture. Flamenco has always been connected to red and I have always loved Ruby Woo, it's such a big reference for me all these years. I was very excited to create something special like Viva Glam 26. It's a special colour red."