Housed in a recycled glass jar, the new Holy Curls Curl Mask (£28) promises to hydrate spirals, kinks, and coil without weighing them down or making them look greasy. The secret is the list of ingredients that treat the your hair from the inside, out. Rich in fatty acids, both baobab oil and shea butter leave hair feeling soft and moisturised. Glycerin adds slip, while a fancy ingredient called fiberhance slips inside the hair shaft, helping to create new hydrogen and ionic bonds, which in turn strengthen and repair damaged strands, resulting in shinier, springer curls.