If this bottle of serum looks familiar, that's because it's not an entirely new product. BareMineral first launched its Skinlongevity Vital Power collection a couple of years ago, which included an array of skin-care products that all contained the "Long Life Herb", an herb native to Okinawa, Japan, the inhabitants of which enjoy the longest life expectancy of anyone on Earth. The herb has been part of the Okinawan diet for hundreds of years and contains high amounts of calcium, magnesium, potassium, and polyphenols — not to mention a whole lot of antioxidants.
This month, the brand introduces a revamped Skinlongevity serum that features a new formula and new name. The BareMinerals Skinlongevity Long Life Herb Serum (£37) not only contains the "Long Life Herb", but now also includes niacinamide, an ingredient recommended by dermatologists for its brightening and soothing abilities (it is also believed to strengthen the skin barrier and smooth wrinkles), making this one seriously powerful complexion enhancer.