While the rest of us were baking banana bread or hosting Zoom pub quizzes, hairstylist Jen Atkin was working hard on her dream collaboration: a hair product scented with one of Byredo's chicer-than-chic perfumes. After DM'ing Byredo founder Ben Gorham on Instagram, Atkin and the Ouai team managed to whip up the Ouai x Byredo Super Dry Shampoo Mojave Ghost (£20), which may just be one of the best-smelling hair products well, ever. "It is definitely one of the best moments that we've had so far as a brand," Atkin told POPSUGAR of the launch.