2021 is the year that iconic hair product brand Bumble & Bumble leans into the bond-repair category, with three new products that promise to help repair the bonds that make up your hair and build new ones. The brand does this with its proprietary Honey Bond-Building Complex, which combines wildflower honey and honey ferment, the latter of which helps increase strands elasticity to keep them from snapping. In addition to a shampoo, conditioner, and the existing styling cream, the range also includes the Bumble & Bumble BB Bond Building Repair Treatment (£26), a concentrated treatment for damanged hair that's meant to be once a week to help repair, strengthen, and protect ravaged strands.