The GHD Max Hair Straightener (£179), which is currently available for pre-order, features large styling plates (the biggest the brand has ever created, in fact) that promise to cut your styling time in half, whilst still leaving hair smooth and shiny. It also promises not to fry your hair, thanks to a patented heater system inside the tool that constantly monitors the temperature, ensuing the temperature stays at 185°C across the entirely of each plate.
"The GHD Max is incredible for styling thick and naturally textured hair, wigs, and hair extensions," said GHD brand ambassador Charlotte Mensah via press release. "It styles large sections of hair quickly, which makes it user friendly, and it styles with integrity as it maintains the temperature of 185° for safe heat styling. With GHD Max, getting a sleek finish on all hair types is easy to achieve," she added.