Shedid & Parrish is a new hair product range for all types of curly and textured hair, created by entrepreneur Jessica Parish, who grew up struggling to care and style for her spirals. "I am mixed race and adopted, so my parents didn't really know how to look after it," Parrish told POPSUGAR over Zoom, adding that she developed the line because she wanted to see salon-quality products for curly hair on the high street that would be clear and easy for people to use. The result is a well-edited selection of six products that are all natural, vegan, and scent-free; they also come in aluminium containers, which are sold both with pumps and without pumps, allowing consumers to save the pumps from a previous purchase instead of buying a brand new one. Included in the line is a shampoo, conditioner, leave-in conditioner, curl serum, cur styler, and the Shedid & Parrish Afro Butter (£29), which is a deeply nourishing product that contains shea butter, sunflower extracts, and coconut and castor oils.