Living Proof has just unveiled its brand new selection of curl products to suit every curly, coily, and wavy texture; since the brand knew that when it comes to curly hair, there's no one-size-fits-all. For the Living Proof Curl Collection, the brand teamed up with hairstylist and curl expert Ursula Stephen to create a solid seven product line-up comprising of: Shampoo, Conditioner, Curl Definer, Curl Defining Gel, Curl Elongator, Curl Enhancer, and Curl Moisturising Shine Oil, with each of the products going through rigorous testing to get the perfect formulas. This included 650 curl tests in the lab, insights from over 250 consumers with curly hair, and over 10,000 developmental hours in the lab.
The end result is a collection designed by those with curly hair, for those with curly hair with the aim of making your hair three times stronger, as well as encouraging curl groupings for enhanced definition, frizz protection, and shine.
Image Source: Living Proof