The first ever vegan formula from the brand, the Aussie SOS Supercharged Moisture Hair Mask (£10) is a rich, creamy formula that's infused with both macadamia nut and avocado oils to help hydrate parch strands. But this mask isn't just doing something good for your hair. From 10th March to 4th May, Aussie will donate £1 from every Aussie SOS Supercharged Hair Mask purchased to tge WWF's Australian bushfire recovery fund. "For every mask sold, Aussie will be restoring 1m² of Australian habitat, providing nourishment and protection for those animals native to the brand's heritage," the brand said via press release, continuing on to say that "Aussie hope to donate an amazing £100,000 from this campaign, having already donated over $150,000 Australian dollars from sales of their SOS range back in 2020, to continue supporting WWF's recovery project and to further protect Australia's wildlife from bushfire destruction."