Every bit of the Colgate RecyClean Toothbrush (£4) was created with sustainability in mind. The packaging is plastic free, meaning it can be easily recycled. The bristles are BPA free and made from renewable plant-based materials, whilst the handle is made from 100 percent recycled plastic. The new eco-friendly brush is one small part of Colgate's 2025 Sustainability & Social Impact Strategy, which aims to cut the amount of toothbrush plastic waste in half by 2025, and to eliminate one third of new plastics used in the manufacturing process to eventually be able to rely on 100 percent recyclable, reusable, or compostable packaging.