These Are the Best Makeup Launches of 2021 So Far
Each year, beauty brands outdo themselves when it comes to makeup launches, and this year is no different. Trust us when we say: you're in for an absolute treat with new makeup products in 2021. Now, we know what you're thinking. Being back under national lockdown doesn't give us many opportunities to wear much makeup these days (and for those of your still wearing a full face of makeup everyday, cheers to you . . . seriously). That doesn't mean you can't do some virtual window shopping, or invest in some new products to update your makeup bag for later.
Reflecting on last year's epic makeup launches, highlights included the incredible Pat McGrath Labs x Supreme MatteTrance Lipstick launch and the game-changing Hourglass Unlocked Instant Extensions Mascara entering our lives. Luckily for us, 2021 is looking good — really good — if not even better, in the new makeup product department, so buckle up.
This year started off with a bang thanks to a new celebrity brand on the scene, this time courtesy of Halsey. Known for being experimental in the world of beauty, the singer-songwriter launched About-Face on 4 Jan, which is comprised of lipsticks, complexion products, eye makeup, and even beauty tools. We practically squealed after finding out about The Ordinary's new, 36-shade full-coverage concealer line dropping on 19 Jan. But that's just the beginning, there are plenty more exciting launches where that came from very soon.
Read on to get more details on the best makeup launches of 2021 so far.