The Best New Skin Care, Makeup, and Hair Care Launching in February 2021
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In recent years, the beauty industry has grown exponentially, with new launches, collaborations, and celebrity lines coming at us in rapid succession. Every casual scroll through your Instagram feed presents you with new beauty products, and don't even get us started on all those targeted ads you never asked to see. So, if you're someone who loves beauty, how do you keep track of all of the latest and greatest? And more specifically, how do you know which items you can buy in the UK (without paying exorbitant shipping fees, that is)? Well, that's where we come in. Every month, we round up the most exciting launches coming to the UK, from classic brands to indie newcomers and all the creams, sprays, and conditioners in between.
February 2021 isn't like any other month, however, as we are still very much dealing with the coronavirus pandemic. While vaccines are being administered in rapid succession, the UK still remains under a nationwide lockdown, with the only places open being essential shops like grocery stores and pharmacies, and many people back out of work or furloughed. All of this means that the idea of rushing out to buy beauty products — even online — probably isn't at the top of a majority of people's lists right now.
For some people, however, beauty (and, by extension, beauty products) may act as a distraction or a way to maintain some semblance of normalcy right now (a phenomenon known as the "lipstick effect"). And many brands — in addition to donating products to NHS workers and using their production lines to make hand sanitiser — are continuing to roll out new products for anyone who is interested or has the ability to buy. Keep reading to check out the newness, even if it's just to do some virtual window shopping from your sofa.
— Additional reporting by Tori Crowther